Claude for Small Business · You Didn't Miss the Boat on AI

Why you're not late

Everybody in AI is telling you about the future.

I've watched this three times. Here's how it goes.

2001

Selling online

People called it a fad. The owners who won didn't know more than anybody else. They started while everybody else was still deciding.

2007

Video

Nobody had a word for influencer yet. The stores that made a video while it felt silly got shared for years.

Now

AI

Same feeling, same mistake. Most of the owners who look ahead of you are posting about it, not handing it real work.

You're not behind. You're watching the wrong people. By Thursday the 12th, you're the one actually using it.

Already tried it? Here's why it still feels like more work.

Most owners aren't stuck because AI is hard. They're stuck for one of three reasons:

It answers. You still do the job.

You ask, it talks, and then you go copy, paste, format and send. That's a search box with extra steps.

It sounds like a robot.

"Dear valued customer." Your people can smell it. So you rewrite every word.

You don't know what to hand it.

Every tutorial shows a demo. None of them show your business.

AI is not your strategy. It's your labor. These two afternoons, you learn to manage the labor.

Minute five

I hand it 18 receipts. Then I turn my back.

One sentence. No typing after that. When I turn around there's a spreadsheet with every vendor, amount and category, the receipts sorted into month folders, and a note on the two it couldn't read.

InputA folder of 18 messy receipt photos

EngineOne sentence, typed once

OutputAn expense log, month folders, and a list of what it wasn't sure about

A pile of bakery receipts turned into a sorted expense log with month folders and one flagged receipt — From the practice folder. Every name and number is made up.

Then we teach it your voice

Same email. Two versions.

The only difference is the second one read her writing first.

What everybody gets

Dear valued customer, we are excited to invite you to an exclusive complimentary consultation designed to help you achieve your goals.

After teaching it her voice

Hey y'all. I'm doing ten free calls this week for anybody planning a holiday order. Grab one before Friday.

That's twenty minutes of Session 1. It follows you into every chat after.

Plug It In, Teach It Your Voice

Session 1 · Tuesday, Nov 10 · 1 to 3pm ET

Claude goes from chat box to new hire with access to your files.

Plug Claude into your own business folder, set so it asks before it touches anything
A voice guide built from your own emails and posts, so it stops sounding like a robot
Your offer rewritten in your voice, plus three one-liners you could say on a call
A flyer made from your own photos, printable and sized for social
A fix list so it never makes the same mistake twice

Your files: My Voice, My Offer, My Flyer, My Fix List

A printable Thanksgiving pie flyer and a square social image for a bakery — Built in class from the practice bakery. Yours uses your photos and prices.

Put It to Work

Session 2 · Thursday, Nov 12 · 1 to 3pm ET

Tuesday it was a bracket that said "order link." Thursday it's a real link.

A live sales page on the internet, with a link you can text a customer
Five emails sitting in your Gmail drafts, each one ending on your link
A week of posts for the one platform you actually use
An agent that does all of it again next month from one sentence, on a schedule

Your files: My Sales Page, five email drafts, My Week of Posts, your own agent

A bakery sales page on a phone next to a text thread where the owner sends a customer the link — Thursday it's a real link. You text it to a customer.

Who's teaching

I've been selling online since 2001. In 2007 I made a video about folding a bandana. Other sellers stole it and put it on their own listings, and I sold tens of thousands off a video I made for free. Nobody called it influencer marketing yet. We called it Tuesday.

I've been early on this stuff a few times, and I still build with it every day. Here's what I see in almost every business I walk into: the owner never gets past asking it questions. That's the part we fix.

For two afternoons, I'll show you where to point it. You'll do it on your own business while I do it on mine.

John Lawson

Your seat

Everything in Claude for Small Business

Two live sessions, Tue Nov 10 and Thu Nov 12, 1 to 3pm ET. 90 minutes of building and 30 of questions each
Both replays, the same day, if you can't make it live
The class guide with every prompt, ready to copy
A practice folder for anyone who shows up with nothing to put in theirs
A co-host in the chat, so a setup snag never stops you

$37

One seat · Both sessions · Replays included

Save my seat$37 · Seats close Nov 10 at 11am ET

Want more after class? Your $37 comes off your first month of The Passage, where I work with owners every month. You don't need it to get everything in this class.

Show up to Session 1. If it's not worth $37, email me before Session 2 starts and I'll refund you. No forms, no hoops.

Questions

Am I too late to start?

No. Most owners still haven't gotten past asking it questions, including plenty who post about AI every day. Nobody in this class needs a head start. You need your business and two afternoons.

What do I need?

A paid Claude plan (Pro is plenty) and the Claude desktop app on your computer, signed in. Not the website. On the free plan? Come anyway, watch Session 1, and upgrade before the homework.

I'm not technical. Will I keep up?

Yes. No coding, no Zapier, no rabbit holes. One path, click by click on screen. If something won't install or sign in, my co-host handles it in the chat so you don't get stuck.

What if I can't make it live?

You get the replay of both sessions the same day, plus the class guide with every prompt. Live is better because you can ask questions, but you won't miss anything.

What if I don't have much to put in my folder?

A few emails you've written, your price list, and some reviews are enough. Got nothing? Download the practice folder for Denise's bakery and follow along as her. Then do it with your own stuff that week.

Is my business information safe?

You decide what Claude sees. It only reads the folder you give it. Never put in bank logins, card numbers or client passwords. I'll show you the one privacy setting to turn off so your chats aren't used to train Claude. And nothing ever sends without you clicking send.

Is there an upsell?

At the end of Session 2, I'll tell you about The Passage, where I keep working with owners every month. You don't need it to get everything in this class. If you join, your $37 comes off your first month.

What if it's not for me?

Show up to Session 1. If it's not worth $37, email me before Session 2 starts and I'll refund you. No forms, no hoops.

You Didn't Miss the Boat on AI. You're Two Afternoons Out.